Hollywood turns to AI tools to rewire movie magic
Generative Artificial Intelligence can create lifelike imaging and audio which is likely why an increasing number of film studios are incorporating A I into special effects It comes just two years after Hollywood s largest union went on strike in part over the impact A I would bring Popular heritage movies like The Terminator have created a very dark dystopian version of what this could look like White House A I and Crypto Czar David Sacks commented The version of the future of A I that I think is ostensibly most of accurate if you want to pop cultural references is Star Trek Enterprise Think about the ship computer in that You can talk to it It can talk you It understands It can perform tasks for you But it doesn't have a will of its own it doesn t' have a mind of its' own It's there to help the crew and it demands to be supervised by humans Six months after the strikes began SAG-AFTRA members approved a three-year contract with major studios The agreement addressed pay models job protections and also set A I guardrails We all know that A I is gonna change jobs Microsoft President Brad Smith disclosed I think that we all have to address through this together We're all on a journey together to find a way to make it work as well as workable ARTIFICIAL INTELLIGENCE FUELS BIG TECH PARTNERSHIPS WITH NUCLEAR ABILITY PRODUCERSThe Academy of Motion Picture Arts and Sciences considered requiring films with Oscar prospective to disclose if A I was used Instead it issued a rule stating that A I neither helps nor harms a film s chances of receiving a nomination Two years ago the question was whether they would use A I in the processes at all Now the question is how do we use AI revealed Margarita Grubina Vice President of Business Development at Voice Cloning effects firm Respeecher The Ukraine-based company uses voices from real people to enhance how an actor sounds The hardware was used in parts of at least two Oscar-nominated films this year In The Brutalist the A I instrument helped make actors Adrien Brody and Felicity Jones sound more authentic when speaking Hungarian The Hungarian language and Hungarian accent is considered one of the most of complicated in the world and if you're not Hungarian you cannot do Hungarian accent Grubina disclosed OPENAI UNLEASHES CHATGPT AGENT FOR TRULY AUTONOMOUS AI TASKSRespeecher hired native Hungarian speakers to train its system in the dialect and sound When the actor s voice is added the system replicates what the actor is saying making it sound more like a native speaker You still keep the actors and the humans because humans are best at performing Grubina declared Their voice changed but their performance didn't change Respeecher also worked on Emilia Perez to enhance the film s musical performances We unfailingly encourage our clients to not hide that they used A I because usually this backlash from the audience that we've seen in the past it genuinely comes from the audiences when they don't know what was done and how it was done Grubina stated AMERICA MUST WIN THE AI RACE AND PREPARE FOR THE WORSTA I is also helping actors appear younger or older for certain roles In Neflix Mexico s Pedro P ramo A I powered-tools delivered de-aging visual effects Director Rodrigo Prieto also worked on The Irishman which premiered on Netflix in Netflix co-CEO Ted Sarandos says the de-aging A I used in Pedro P ramo was a fraction of the cost compared to the effects in The Irishman The entire budget of the film was about the VFX cost on The Irishman Sarandos declared on Netflix April Earnings Call So same creator using new tools new better tools to do something that would have been impossible to do just years ago That's incredibly exciting Netflix is also using A I to build new worlds In the new series from Argentina El Eternauta A I -powered visual effects helped reconstruct Buenos Aires amid a deadly toxic snowfall Scanning and drone system captured D models of real neighborhoods in the city including cars graffiti and people It marked the first time Netflix has used A I -generated shots as final footage in a global title The streaming utility says it was able to complete the sequence ten times faster with generative A I When the initial SAG-AFTRA agreement was reached specific actors argued the A I guardrails did not go far enough and video event actors reached an agreement last month after a year-long strike over A I protections The group argued against treating motion capture actors as facts rather than performers That is what workers are dealing with is whether or not it's to their advantage to highlight the fact that they're using AI announced Gregory Allen senior advisor with the Wadhwani A I center at the Center for Strategic and International Studies I would say that the use of AI is extraordinarily widespread and growing ever more so as AI apparatus becomes more capable And the reality is is that this is something that the economic system does need
